Lindsay Ejoh, a neuroscience PhD student at the University of Pennsylvania in Philadelphia, is one of the many PhD students who have turned to social media platforms such as TikTok and Instagram to document their experiences in the world of research. These students have become influencers, with large followings and even brand partnerships that can earn them significant income.
Ejoh, who started her TikTok account @neuro_melody in 2021, uses her platform to challenge stereotypes and share her daily life as a PhD student. She offers tips on strengthening PhD applications and navigating the world of academia, particularly for under-represented groups in research. With over 18,000 followers on TikTok and 53,000 on Instagram, Ejoh has successfully built a community around her work.
Yasmin Meeda, a marine microbiologist at the University of Exeter, UK, has leveraged her Instagram account @marinebiologywithyaz, which has over 45,000 followers, to collaborate with biotechnology firms and media companies. She earns between £200 and £1,500 per post by featuring products and sharing her research on marine algae. Meeda uses her platform to challenge misconceptions and inspire others to pursue higher education despite past setbacks.
Ellie Hurer, a cancer researcher at the University of Hertfordshire in Hatfield, UK, shares her journey of managing chronic illnesses while pursuing a PhD on her Instagram account @myphdexperience, which has over 88,000 followers. Hurer aims to show that individuals with disabilities can excel in research and hopes to inspire others to persevere through challenges. By creating online content, Hurer has also generated income and collaborated with companies on various projects.
Ria Chopra, a cancer biologist studying at the Chinese University of Hong Kong, gained over 15,000 followers on Instagram by showcasing the behind-the-scenes of lab life. By documenting her research on how disrupted body clocks affect cancer growth, Chopra has attracted a global audience interested in her work. She plans to continue sharing her journey from academia to industry, providing valuable insights into career transitions for aspiring scientists.
These PhD influencers face challenges such as negative comments, time constraints, and the potential ban of TikTok in the United States. However, their dedication to sharing their experiences and breaking barriers in the scientific community has made a significant impact on social media users worldwide. Through their storytelling and authenticity, these influencers are changing the narrative around who can succeed in research and academia.