Life can throw unexpected challenges our way, like when my wife narrowly avoided a collision that left our SUV in need of new tires. In the past, opting for all-terrain tires would have meant sacrificing comfort and quietness on the road. However, tire manufacturers like Cooper have made significant advancements in tire design that have revolutionized the all-terrain tire market.
The Cooper Discoverer Road+Trail AT is a prime example of this innovation. Not only does it perform exceptionally well on rough terrain, but it also maintains excellent on-road manners. Gone are the days of excessive road noise and compromised handling with chunky all-terrain tires. In fact, the Explorer’s performance improved after switching to the Road+Trail AT, with no noticeable increase in road noise compared to its old tires.
I reached out to Jenny Paige, the director of North American product marketing for Goodyear, to learn more about the tire design process. She explained that advancements in computer modeling have allowed manufacturers to create more nuanced tire designs. By optimizing tread lug shapes and sizes, tire designers can reduce road noise by breaking up turbulence and preventing sound waves from building up.
Developing an all-terrain tire like the Discoverer Road+Trail comes with its challenges. The tire compound must strike a balance between softness for cold weather traction and durability for rough terrain. Additionally, the sidewall design plays a crucial role in a tire’s ability to track straight down the road without compromising ride quality.
While computer modeling is crucial in the tire development process, real-world testing remains essential. Cooper conducts rigorous testing at their facilities to ensure that prototype tires meet their standards for performance, durability, and safety. Through this iterative process of design, testing, and refinement, tire manufacturers like Cooper continue to push the boundaries of tire technology.
As we look to the future of all-terrain tires, it’s clear that technology is revolutionizing the way we approach tire design. With a focus on performance, comfort, and safety, tire manufacturers are paving the way for a new era of all-terrain tires that excel both on and off the road. So, the next time you’re in the market for a new set of tires, consider the advancements that have been made in tire technology and how they can enhance your driving experience.
